Press Release Author: Stefany Northcutt/ Marketing Coordinator PDN TV
Industry: Healthcare
Press Release Summary: $1.2 Million Media Commitment from PDN TV to Ad Council
Press Release Body: FOR IMMEDIATE RELEASE
Ad Council Announces Upfront Media Commitment for 2008 Totaling $1,220,000.00 Secured from PRIVATE DENTAL NETWORK (PDN-TV)
Los Angeles, CA - The Advertising Council announced today that Private Dental Network (PDN-TV) has committed to donate $1,220,000.00 in advertising time for the Ad Council's public service advertising (PSA) campaigns in the upcoming year.
"On behalf of the Ad Council and the Americans who benefit from our critical messages, I am grateful to Private Dental Network for recognizing the importance of our PSAs and coming forward with this generous commitment," according to Peggy Conlon, President and CEO of the Ad Council.
Since 1942, the Ad Council has been the largest producer of PSAs in the country, with its approximately 50 current PSA campaigns addressing significant social issues. The Private Dental Network's donated advertising time will support PSAs addressing a wide range of issues in the areas of community, education and health and safety.
"PDN's healthy lifestyle content and patient education programming will be complemented by the outstanding production value and sincere social messages delivered to our audience by the Ad Council," said PDN-TV CEO Matthew Berriman.
All of the Ad Council's PSAs, across all media, are run and aired in advertising time and space that is donated by the media. In a move that broke from the Ad Council's traditional outreach model, the organization began securing upfront commitments from the media in 2004. The organization received a record-breaking $2 billion in donated advertising time and spaces for its campaigns during fiscal year 2007.
About PDN-TV
Private Dental Network (PDN-TV), Inc, is a California based media company managing ad-supported television networks and delivering captive audiences utilizing internet protocol television (IPTV) technology. As a leader in out-of-home (OOH) television advertising, PDN-TV is a niche television network with originally produced content and a mission to inform and entertain the waiting patient while offering unprecedented access to healthcare marketers employing a traditional medium in non-traditional locations. For more information on PDN-TV, please visit: http://www.PrivateDentalNetwork.com
About Ad Council
The Ad Council is a private, non-profit organization with a rich history of marshalling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced literally thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has effected, and continues to effect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.
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For PDN-TV Stefany Northcutt E-mail: info@privatedentalnetwork.com Phone: (818) 840-8525
Web Site: http://www.privatedentalnetwork.com
Contact Details: Private Dental Network, Inc. 4111 W. Alameda Ave. Suite #603 Burbank, CA 91505 818-840-8505
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